It is intuitively obvious that there is a difference between knowing what needs to be done or said and what a person can actually execute under the pressure of a sales call. Any sales manager has experienced the maddening effect of salespeople who “know better” continually fail at certain aspects of the sales process. The reason this occurs is that knowing what to say is an intellectual exercise, but execution involves emotions or what we call self-limiting beliefs. The easy example is discussing money. A salesperson may “know” that it is important to talk about the budget on a sales call and will do so flawlessly in a role-play situation. However, if he believes that it is impolite to talk about money and he further believes that the prospect won’t tell him what he wants to spend, then he will be ineffective in the field around the discovering budget. To be an effective sales manager you must know what self-limiting beliefs your salespeople possess.
You are what you believe you are
If you believe you can, or you believe you can’t … you are more than likely correct. To increase your chance of success, change your belief about what is possible, then do the work to achieve the goal. Here is a sample of beliefs you can change:
• Believe you can and should call on the CEO and you will be more likely to be successful when you do it
• Believe you are worth 25% more than you are currently charging, and you will get it when you ask for it
• Believe you can close bigger deals and you will act differently when bigger deals show up in your pipeline
• Believe you are worthy of bigger deals and more of them will come your way (you must look for them of course)
• Believe that people should trust you and they will (you must act in a trustworthy manner of course)
The list is endless, but you get the idea. There are physical limitations to this process ( you can’t believe your way to being 6 inches taller) but there are no emotional limitations.
If you have a sales question you would like to discuss follow the link to schedule a call:
https://calendly.com/dancaramanico/callwithdan
Holidays are a great time to sell
“You can’t sell over the holidays.” “Nothing happens this time of year.” Etc. Etc., I hear this every year. It’s an excuse and a self-fulfilling prophecy. If you believe that this is true, you don’t work as hard and low and behold, nothing gets sold between Thanksgiving and Christmas. But I believe the opposite. People are nicer this time of year. Business people try to avoid travelling so they are at home for family events. There are many parties which are great networking events. But most of all it is your mindset that matters. So reset your beliefs and get out there and do the sales activity and follow your sales process and see what happens. At the worst you will set things up to get next year off to a great start.
If you have a sales question you would like to discuss follow the link to schedule a call:
https://calendly.com/dancaramanico/callwithdan
What is an “A” player
What is an “A” player? Turnover in sales is very high and I would venture to guess that most employers think they are getting an “A” player when they do the interview. A winner in sales must have the right sales DNA. While physical DNA defines things like height, strength, quickness, etc. Sales DNA defines your ability to talk about money, deal with rejection, etc. While physical DNA is obvious at first glance the problem with sales DNA is that it is not obvious even in an in-depth interview because the elements of the Sales DNA are more emotional than physical. An “A” player in sales is rejection proof, can talk about money easily, controls his or her emotions, has a supportive buying style, does not get emotionally involved in the sales process and has very few self-limiting beliefs. In addition to a strong sales DNA an effective salesperson has exceptional sales skills. knowing what sales skills is a little easier since some of them are on display in the interview. However, there are many that are unknowable in an interview. How are they at cold calling? Do they get to the decision maker? Can they close? The best way to find out is to use an assessment.
Ask How
“How did this problem occur?” is a powerful question. It helps you get more context around the problem. It may give you clues as to what the solution is. It demonstrates that you know what you are taking about (actually not talking about). Likewise, the question “how do you make decisions?” gives great insight into the steps the prospect has to take to make a decision. Many salespeople ignore the all-important “how” questions and therefore miss a great opportunity to get the best information they can get. The added value of the question is that asking how something happened gets you more information and keeps you from talking for a while. It is very important to know what the problem is but knowing how it affects the organization or the person you are talking to is much more important. So don’t forget to ask “how” questions, it will keep you out of a lot of trouble.
If you have a sales question you would like to discuss follow the link to schedule a call:
https://calendly.com/dancaramanico/callwithdan
Raise your expectations
To raise performance raise expectations. The expectation has to be reasonable, but you should raise it above where it is right now. In many cases sales managers and CEO’s have low expectations without even realizing it. They Say “well, Joe is young. It is not reasonable for him to sell large deals”. It may not even be stated, but just assumed. Your children will live up (or down) to your expectations. Salespeople are no different. Set reasonable standards and expect them to reach them. This would apply to following the sales process, asking certain questions, updating the CRM, etc. Set the standard. Expect them to reach the standard. Don’t let them make excuses. Coach them when they fall short. Raise your expectations over time and watch performance improve. It works with children. (Expect more from a 15-year-old than you do from a 7-year-old.) It works the same way with salespeople.
Have a sales question? Follow the link to schedule a call: https://www.advisorycloud.com/profile/Daniel-Caramanico
Don’t overwhelm the prospect
Be careful of how much information you give the prospect. If they become overwhelmed, they will stop listening and find a quick way to disengage from the conversation. You need the prospect to feel comfortable during your call. An over-energetic personality can unnerve the prospect. Too much information will confuse them. Having too much experience, education or background in the industry can intimidate the prospect. Being unnerved, confused or intimidated are not comfortable feelings for the prospect and they will try to get out from under that feeling. Since you are the cause of that feeling, they will politely end the meeting or stop listening or try to put you on the defensive with lots of demands or tough questions. So the lesson for today is watch how much information you give out and look for signs that the prospect is being overwhelmed. If you sense that they are, then just back off.
If you have a sales question you would like to discuss follow the link to schedule a call:
https://calendly.com/dancaramanico/callwithdan
If you’re not sure ask
Ambiguity can kill a sale. The prospect doesn’t want to commit to something, so they say they are “leaning toward going forward” with the purchase. The salesperson “hears” that and assumes that the prospect will most likely buy in the next few days. She forecasts it as a sure thing in her pipeline. Management makes decisions assuming that the sale will come in. Then the prospect disappears or they “change their mind” and decide not to go forward. Everyone is upset. This could all be avoided if the salesperson had actually made sure of what the prospect’s decision was in the first place. “leaning toward doing something” is essentially meaningless. The salesperson should have recognized that “leaning” meant nothing and followed up with more questions like “what does leaning mean?”. Or “could you tell me why you wouldn’t do it?” Or, almost any other question to get the prospect to commit to an actual decision.
The culprit here is the willingness of the salesperson to accept the ambiguity. Under oath, the salesperson would have to admit that they could not be sure what the prospect meant. So, they should not have moved forward with the sales call. The lesson is if you are not 100% sure, ask more questions until you are sure.
If you have a sales question you would like to discuss follow the link to schedule a call:
https://calendly.com/dancaramanico/callwithdan
It’s not about the need
Most salespeople (but not all) can get the prospect to tell them what they need. But few are skilled at uncovering why the prospect needs it. People don’t buy for need alone or want alone. We all have things we need and want but have never bought. Sometimes it’s a money thing, but most times we don’t buy because there is just not enough motivation to buy it. In other words, there is no “compelling reason to buy”. The compelling reason to buy is usually found by asking “why?” when the prospect tells us what they need. However, most salespeople are so excited to find someone who needs what they have, that they immediately launch into a presentation of the product or service. The better ones even go so far as to talk about money and the decision process. What both fail to do is to uncover why the prospect needs the product. The answer to the “why” question will most often lead to the compelling reason. For example, I may need a new car. If I “need” it because it has 50,000 miles on it and I am getting tired of it, that is one thing. If I “need” it because it has 175,000 miles on it and my mechanic has told me it my break down at any time, I will be more motivated to buy a new car. The first example is a reason to buy and the second is a compelling reason to buy. That is why the answer to the “why” question is more important than the answer to the ‘what” question.
If you have a sales question you would like to discuss follow the link to schedule a call:
https://calendly.com/dancaramanico/callwithdan
Be Pessimistic
Be optimistic about the outcome of the sales process but you should be pessimistic about every step along the way. Optimistic people are generally happier and more successful. But being overly optimistic can get you into trouble. Successful salespeople are pessimistic enough to anticipate problems that might occur in the sales cycle as they move the prospect through the sales steps from prospecting to closing. An appropriate amount of pessimism allows them to see problems that might occur and ask the right questions or take the right steps to move the prospect around any obstacles to the sale that might occur. When the salesperson is overly optimistic, they think everything is A-OK and run the risk of being blindsided by events or obstacles that they should have seen coming. So be a little pessimistic, not about the outcome, but about the things that could go wrong with the sale.
If you have a sales question you would like to discuss follow the link to schedule a call:
https://calendly.com/dancaramanico/callwithdan