About Us

In 1986 Dan and Marie began Caramanico Maguire Associates, Inc. to help salespeople achieve their financial dreams and become the most effective salespeople they could be. Right from the start their approach differed from the mainstream of sales training. They realized that traditional sales techniques being taught were out of date. At worst existing sales techniques were insulting to the prospect and at best they were very ineffective. They also realized that working on techniques alone was not enough because so much of success sin sales depends on the mindset you bring to the sales call and the belief systems you have before you even start to sell.

They were so successful that CEO’s of major corporations hired them to transform their entire sales teams to help them scale the company and hit their financial goals. However they remained committed to working with individual salespeople. They have written two books about how to be the optimal salesperson and they have developed an online training course to allow individuals to learn consultative prospect-centered selling skills and to overcome their own self-limiting beliefs and become the best that they can be.

Our Team

Daniel L. Caramanico


For the past 25 years Mr. Caramanico has been founding principal and managing partner of Caramanico Maguire Associates. He has worked with thousands of salespeople and hundreds of companies helping them reach their maximum sales potential. He has been a pioneer in the emerging field of salesforce development which takes a comprehensive approach to growing a sales team.  He is the co-author of two books “The Optimal Salesperson” and “Optimal Selling, Sales Conversations of the Optimal Salesperson”.  Before founding Caramanico Maguire Associates, Mr. Caramanico spent over 10 years in sales and management of small and large firms. He began his career a licensed professional Engineer and quickly moved through the ranks to become Vice- President of a large professional services firm. Along the way he held positions as Project Manager, Salesman, Marketing Manager, Director of Finance and he successfully started up a subsidiary company. Mr. Caramanico holds three Masters Degrees including a MBA from the Wharton School of the University of Pennsylvania.

Marie V. Maguire


Ms. Maguire is a founding principal of Caramanico Maguire Associates and Co-author of two books “The Optimal Salesperson” and “Optimal Selling, Sales Conversations of the Optimal Salesperson.  She has done extensive work with family owned businesses helping them navigate their unique growth and management challenges. In addition she works with all types companies to upgrade their sales force to meet their financial goals. She specializes in helping people and companies blast through tough emotional barriers to achieve success. Her work in salesforce development includes training, recruiting, and coaching salespeople. She has a special talent for mentoring CEO’s to balance professional achievement with personal and family priorities.  Her career prior to helping to found Caramanico Maguire Associates Inc. includes engineering test manager for IBM, Assistant Professor of Electrical Engineering at Temple University, corporate management consultant for a large bank and a private consulting practice, coaching and counseling people in overcoming their success barriers and achieving high levels of success. Ms. Maguire holds an undergraduate degree in Electrical Engineering and two Masters Degrees.

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