Impact of Sales Process versus Sales Coaching

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Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

We are in the middle of the first day of our 2-day Sales Leadership Intensive.  While most attendees admit that they must be more effective at coaching, many who said they have some kind of sales process in place didn’t come to the same conclusion.  So, why is it so obvious to sales leaders that they need to improve their coaching, but so elusive that they need to improve their sales process?

Change occurs in direct proportion to the availability of immediate feedback.

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