To Sell is Human

To sell is human is not a sales tactic book. In fact it is aimed at people who do not carry the title of salesperson. His main thesis is that everyone sells. The reason it is interesting to me is that it gives a really good picture of how the population at large views sales professionals. See page 45 for an interesting info graphic. He has done some unique research and claims that the most successful people are neither extroverts nor introverts but what he calls “ambiverts”. The author is not a salesman but his book is worth reading for the insights he gives. His chapter on buoyancy is really about our own self-limiting beliefs which is one of the reasons I like the book so much.

Get the book on Amazon.