The Biggest Obstacle To Achieving Goals

Most people don’t achieve goals because they trade what they want most for what they want now. Ursula wanted a lifestyle that included a boat and a shore house with a dock. Therefore, she traded time off for hours in sales training. In addition, she traded in some old beliefs for some new empowering ones. She expended lots of time and emotional energy to affect that trade. Now, she spends weekends on her boat. Mike had a similar dream, but he would not trade his comfortable method of selling for a more effective one. He held on to his need to have people like him. He would not get out of his comfort zone to ask a tough question. Mike traded what he wanted most, a house in the mountains, for what he wanted now, comfort on sales calls. It was not a conscious decision.