Rejection is a Good thing

No one likes it but rejection can be viewed as a positive occurrence. To have someone tell you NO is far better than to have them string you along, wasting your time, with no intention to buy. Even if you closing rate is as high as 50%, you need as many rejections as you do sales. If you are making cold calls, you might need 20 or 30 rejections to get an appointment. To view 20 rejections on the way to a sale as a negative would be like a gold prospector thinking that the 3 months of digging before he finds a vein of gold as a waste of time. And as for fear of rejection … it doesn’t make sense. Watch this one-minute video to find out why.