Practice your sales techniques

Practice doesn’t make perfect. Perfect practice makes perfect. Most salespeople just go on sales calls and wing it. Doctors, lawyers and engineers refer to their entire professional career as a “practice”. College basketball teams practice 4 times a week and play games once or twice a week. So it’s obvious then that salespeople need more practice time. But what do you practice? You should practice using the sales techniques in non-selling situations. Practice them in role playing situations with a spouse or a colleague. It’s important to get the tonality right and it’s important to have the words down so you don’t have to think about them and it’s important so that you can react without thinking. So for stop reading this and go practice. Nothing less than your income depends on it.