Trust is important in Sales. However, one way to way to hinder your ability to develop trust is to use the phrase “trust me”. the immediate reaction of most people when they hear that is to ask themselves “why is he saying that?” the best way to develop trust is to be honest and authentic. Have a conversation with the prospect and you will develop trust naturally. Trust is something you earn. It grows over time. It is not something you have to ask for. And if you have to ask for it, your prospect may become suspicious of your motives.
