Increase sales by not starting in the purchasing department

An optimal salesperson does not start in the purchasing department. The typical person in the purchasing department is not aware of the pain of your prospective clients in other departments of the company. They are not interested in building a relationship with you. They are not interested in learning about how the features and benefits of your products and services can solve problems in the company. They are interested in making purchases while spending the least amount of money. Generate sales by starting your cold calling on a prospective new client in the departments who have the pain you can solve. Let them tell the purchasing department that they are to do business with you.