An optimal salesperson is not afraid to ask questions. The typical underachieving salesperson walks into a prospect’s office with all kinds of questions — that they will never ask. They are afraid to ask these questions, afraid they might embarrass themselves or offend the prospect. Imagine someone getting onto a bus, too afraid to ask the bus driver what city the bus is going to. Five hours later, they are in downtown Washington DC when they had planned to go to Boston, MA. Strike up the nerve and generate sales. Ask the prospect if it is alright to ask them a question. 99% of the time they will say it is fine. You will get the answer to your question and you won’t end up stepping off the bus in the wrong city.
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