If you are not having fun on your sales calls you are not being as effective as you could be. Yes, you need to follow the sales process. And yes, you need to ask questions and gain commitments. But let your natural personality come out. Don’t be such a slave to the process that you can’t laugh and joke with the prospect at the appropriate times. A sales call is nothing more than a directed discussion with another human being. If you put too much pressure on yourself you won’t have any fun and you won’t be as effective as you could be. This is a short paragraph because the message is simple – Have Fun and you will make more money.
