You generally avoid what you fear. In sales what you fear rarely happens. If you avoid making sales calls because you fear that bad things will happen and horror of horrors you will get rejected, the rejection won’t happen, but neither will the income that would result from the call. Even if the rejection happens, the hurt is temporary. However, when your income is not what it should be, you may regret that you did not push yourself out of your comfort zone for a very long time. It is a fact that hardly anything really bad can happen on a cold call. The worst that can happen is that they don’t buy from you. And if you are rejected, so what? Your parents still love you, your kids still love you, your spouse still loves you and if all else fails your dog still loves you. Don’t live your life regretting sales calls you wish you had made. The hurt that you fear is very temporary, but the regret will last a very long time.
