The proverbial elevator pitch should be replaced by elevator questions. No one wants to hear a pitch … EVER! The easiest way to start a conversation in networking situations, chamber events, and yes even elevators is to ask questions. It can be innocuous (like “Did you go to Harvard or just liked the T-Shirt?”), or it can be business oriented (So what do you do?) In either case you get the conversation going by focusing on them and then you can lead it to a discussion of issues they may be having that you can help with. Eventually you will get a chance to tell them what you do and, magically, it will be right on target and help you create a connection and possibly a new client.
Have Elevator Questions
October 16, 2015 by
