“Do you have three minutes?” The conservation of mental bandwidth

It’s not the three minutes it will take to do this favor for you. Everyone has three minutes.

And it’s not even the noise and the wear and tear of the mental clutch as we shift from one task to another.

For me, and for many people, it’s the leakage of mental bandwidth.

Fear is the enemy of creativity and innovation and of starting things. The resistance hates those things—they are risky, they might not work, so the resistance pushes us not to do them.

Click here to read more on Seth Godin’s blog.