Desire must become an Expectation

Your expectation of the outcome of a sales call will most often dictate how successful the call will be. The reason is that you communicate your expectation through your body language and tonality. So, on any call, if you expect to get an answer to a question you will have a better chance of getting it than if you think there is no chance of getting an answer. In a slightly more macro perspective, if you expect the sales call to go well and you expect to close the deal you have a greatly increased probability of doing just that. This translates into your whole career and life. Those who expect to succeed generally do. Those who expect failure generally fail. The main lesson is that you can accelerate the process if you just expect to succeed before you actually have success. In this case the Chicken really does come before the egg. Expect to succeed and you will not be disappointed in the long run.

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