Convince yourself first of the value of what you offer before trying to convince the prospect. Salespeople always communicate their confidence, whether they like it or not. Our body language, facial expressions, and tonality tell the truth about what we believe. If we believe the products and services we represent really aren’t the best value for the prospect, the prospect will pick up on that. When you go into a meeting with a prospect doubting the solution you have to offer, you are essentially begging the prospect to look at the competition. Get yourself excited about your offerings. They solve problems! They deliver solutions! They add value! They make a difference! What you have to offer is better than the competition! With that belief system firmly established, your body language, tonality, and facial expressions will sell the prospect, perhaps far better than anything you say.
Convince Yourself First
March 18, 2016 by
