This book is very funny and it delivers good messages page after page.  It purports to be about publicity and getting noticed but it is full of helpful advice about how to present your information in a way that is very powerful.  The Author with the unlikely name u Tsufit, was a stand up comedienne and she keeps you entertained throughout. I am in good company recommending this book because Tom Peters, and Robert Cialdini and many others endorse it also.

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To sell is human is not a sales tactic book. In fact it is aimed at people who do not carry the title of salesperson. His main thesis is that everyone sells. The reason it is interesting to me is that it gives a really good picture of how the population at large views sales professionals. See page 45 for an interesting info graphic. He has done some unique research and claims that the most successful people are neither extroverts nor introverts but what he calls “ambiverts”. The author is not a salesman but his book is worth reading for the insights he gives. His chapter on buoyancy is really about our own self-limiting beliefs which is one of the reasons I like the book so much.

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Baseline selling is one of the best books on sales process you can read. I loved it so much I made it the basis for all of the sales training we do. You don’t have to know anything about baseball to get a lot out of this book. Dave Kurlan THE best salesperson I know and he has taken that expertise and turned it into a very readable and instructive book. He does not overcomplicate sales as most authors do nor does he give simplistic advice. Every page is packed with tactics you can use on you next sales call.

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