Old clients can be hidden nuggets of gold in your database. Or they can become like ghosts … hidden and unseen. Be a ghost-buster. Call those old clients just to catch up. You don’t have to ask if they need to buy anything. Just catch-up on what is going on at the company. There will be personnel changes, changes processes, new products, etc. gathering information may yield some new pain that has arisen that you might be able to help with. This sales tip is not any more complicated than that. Call them. Talk to them. Stuff will happen. It is better than making cold calls and it is a great way to bust out of a slump and get the ball rolling again.
