Call higher in the organization. The higher the person in a business, the more pain within the organization they are aware of. If you call on someone in a particular department, they may only be aware of the pain in their department. Your product or service may not connect with their pain. However, the president of the company may know of four or five other departments in the organization who could benefit from your solution. The higher up you go in the organization, the less objections you may encounter. Why? The executives are aware of more problems your solutions can solve that are prevalent throughout the organization. There is another reason for why you should call higher in an organization? Your own courage and strength. It’s easier to call on a clerk or an assistant. However, calling the chief executive officer requires more confidence and self-assurance. Call on people at the top of an organization – you’ll be more successful.
Call higher in the organization
September 28, 2016 by
