Baseline selling is one of the best books on sales process you can read. I loved it so much I made it the basis for all of the sales training we do. You don’t have to know anything about baseball to get a lot out of this book. Dave Kurlan THE best salesperson I know and he has taken that expertise and turned it into a very readable and instructive book. He does not overcomplicate sales as most authors do nor does he give simplistic advice. Every page is packed with tactics you can use on you next sales call.
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