Make the prospect think

Great sales questions make the prospect think. Good questions merely get you a lot of information. Getting information is important and must be done to make a sale. However, just understanding the situation and the pain the prospect is in, is many times not enough. You must differentiate yourself from the competition. Asking questions that make the prospect think is a great way to do that. Some examples might be “Why did you not go down this alternate path?” or “Why does that keep happening when clearly you have directed otherwise?”. The first question shows that you may have some knowledge of the situation. Maybe the prospect has an answer. But maybe the question stops him in his tracks as he stops to consider that alternative that maybe he hadn’t thought of. Having the prospect think can never hurt you. It starts the conversation down a different path than they may have had with a competitor. They see you differently and hopefully they see you as someone who can help them. The second question can have a similar effect, or it can shine a light on the real pain and really cause the prospect to get emotional. Good questions get you information and are important. Great questions make the prospect think and can be a game changer.

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